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Manukau Institute of Technology
Library
guides
Marketing
Resources
Marketing
Welcome to the Marketing subject guide. Here you'll find links to key resources that you can use for your assignments.
Resources
Books on the internet
Marketing plans: How to prepare them, how to profit from them
by
Malcolm McDonald; Hugh Wilson
Publication Date: 2016
Understanding digital marketing
by
Damian Ryan
Publication Date: 2016
Consumer behaviour in action
by
Peter Ling; Steven D'Alessandro
Publication Date: 2014
Open Text Book Library
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Find free open source text books on e-marketing, e-commerce and developing new products.
Top picks
Marketing: Real people, real choices
by
Michael R. Solomon,
Dewey Number: 658.8 MAR
Publication Date: 2012
Selling: Building partnerships
by
Stephen B. Castleberry and John F. Tanner
Dewey Number: 658.85 CAS
Publication Date: 2014
Consumer behaviour: Buying, having, being
by
Michael R. Solomon; Rebekah Russell-Bennett; Josephine Previte
Dewey Number: 658.8342 SOL
Publication Date: 2013
International marketing: An Asia-Pacific perspective
by
Richard Fletcher; Heather Crawford
Dewey Number: 658.84 FLE
Publication Date: 2017
Books on the shelf
Principles of marketing
by
Philip Kotler; Gary Armstrong
Dewey Number: 658.8 KOT
Publication Date: 2016
Electronic commerce
by
Gary Schneider
Dewey Number: 658.054678 SCH
Publication Date: 2016
Mkting3
Dewey Number: 658.8 MKT
Publication Date: 2016
Marketing 4. 0
by
Philip Kotler; Hermawan Kartajaya; Iwan Setiawan
Dewey Number: 658.8 KOT
Publication Date: 2016
The marketing book
by
Michael Baker (Editor); Susan Hart (Editor)
Dewey Number: 658.8 MAR
Publication Date: 2016
Profile
Sarah Hann
Email Me
Contact:
9760881
Website / Blog Page
Subjects:
Accounting
,
Business
,
Commercial law
,
Communication studies
,
Creative arts
,
Creative writing
,
Economics
,
Management
,
Marketing
,
Performing arts
,
Visual arts
Articles
Australia/New Zealand Reference Centre
Psychology and Behavioral Sciences Collection
Newztext Plus
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Included in Super Search, but result take you to Newztext website where you have to search for the article again.
Business Source Complete
Safari Business Collection
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Must sign out of each session
Websites
New Zealand Trade and Enterprise
Digital buzz blog
Magazines on the shelf
Marketing
Marketing plans: How to prepare them, how to profit from them
by 
Understanding digital marketing
by 
International marketing: An Asia-Pacific perspective
by 
