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Manukau Institute of Technology
Library
guides
Marketing
Resources
Marketing
Welcome to the Marketing subject guide. Here you'll find links to key resources that you can use for your assignments.
Resources
Articles
Australia/New Zealand Reference Centre
Psychology and Behavioral Sciences Collection
Business Source Complete
Business Insights: Global
Contains business case studies, statistics and comparisons.
Websites
Marketing Association
New Zealand Trade and Enterprise
Trend watching
Digital buzz blog
Where to look on the shelves
Marketing
658.8
Top picks
Books on the shelf
Books on the Internet
Consumer behaviour: Buying, having, being
by
Michael R. Solomon; Rebekah Russell-Bennett; Josephine Previte
Dewey Number: 658.8342 SOL
Publication Date: 2019
Essentials of marketing
by
Jim Blythe; Jane Martin
Also available as an eBook. See Books on the internet for the link.
Dewey Number: 658.8 BLY
Publication Date: 2019
International marketing: An Asia-Pacific perspective
by
Richard Fletcher; Heather Crawford
Dewey Number: 658.84 FLE
Publication Date: 2017
Principles of marketing
by
Philip Kotler et al.
Dewey Number: 658.8 KOT
Publication Date: 2020
Product design and development
by
Karl T. Ulrich et al.
Dewey Number: 658.5752 ULR
Publication Date: 2020
Selling: Building partnerships
by
Stephen B. Castleberry and John F. Tanner
Dewey Number: 658.85 CAS
Publication Date: 2019
Consumer behaviour
by
Wayne D. Hoyer et al.
Dewey Number: 658.8342 HOY
Publication Date: 2020
Digital marketing
by
Dave Chaffey; Fiona Ellis-Chadwick
Dewey Number: 658.800285 CHA
Publication Date: 2019
International marketing
by
Mary C. Gilly et al.
Dewey Number: 658.84 CAT
Publication Date: 2020
Marketing research: An applied orientation
by
Naresh K. Malhotra
Dewey Number: 658.83 MAL
Publication Date: 2020
MKTG13: Principles of marketing
by
Charles W. Lamb et al.
Dewey Number: 658.8 LAM
Publication Date: 2020
Consumer behaviour in action
by
Peter Ling; Steven D'Alessandro
Publication Date: 2014
Essentials of digital marketing
by
Kathryn Waite and Rodrigo Perez Vega
Publication Date: 2018
Essentials of marketing (eBook)
by
Jim Blythe; Jane Martin
Also available in print from MIT Manukau Library.
Dewey number: 658.8 BLY
Publication Date: 2019
Marketing plans: How to prepare them, how to profit from them
by
Malcolm McDonald; Hugh Wilson
Publication Date: 2016
R for marketing research and analytics
by
Chris Chapman and Elea McDonnell Feit
Publication Date: 2019
Open Text Book Library
Subject Librarian
Fred Ling
Email Me
Schedule Appointment
Contact:
(09) 976 0889
Subjects:
Business
,
Business services
,
Digital technologies