Business (Applied Management)
Where to look on the shelves
| Marketing principles | 658.8 |
| International marketing | 658.84 |
| Product design and development | 658.5752 |
| Consumer behaviour | 658.8342 |
| Strategic marketing | 658.802 |
| Marketing research | 658.83 |
| Selling | 658.85 |
Essentials of marketing by
Also available as an eBook. See Books on the internet for the link.
Dewey Number: 658.8 BLYPublication Date: 2019
International marketing: An Asia-Pacific perspective by Dewey Number: 658.84 FLEPublication Date: 2017
Digital marketing: Strategy, implementation and practice by Dewey Number: 658.800285 CHAPublication Date: 2022
Consumer behavior: Buying, having, and being (13th Global edition) by Publication Date: 2019
Digital marketing strategy by Publication Date: 2021
Essentials of digital marketing by Publication Date: 2018- Essentials of marketing (eBook) by
Also available in print from MIT Manukau Library.
Dewey number: 658.8 BLY
Publication Date: 2019
R for marketing research and analytics by Publication Date: 2019
Sustainable marketing planning by Publication Date: 2019
- Australia/New Zealand Reference Centre Plus This link opens in a new window
- Business Source Complete This link opens in a new window
- Psychology and Behavioral Sciences Collection This link opens in a new window
- Gale Business: Insights This link opens in a new window
- Canadian Marketing Association Articles, videos and podcasts, definitions and reports from the Canadian Marketing Association.
- Digital buzz blog Daily updates on digital trends including interactive marketing, social media and new websites.
- Marketing Association (NZ) A New Zealand organisation.
- New Zealand Trade and Enterprise (NZTE) NZTE is the Government's international business development agency with the aim of helping New Zealand businesses grow bigger, better, faster in international markets. Industry and sector reports, statistical and market research.